Genius Brands International Builds National Awareness for Its YouTube-Driven, Tween Girl’s Brand, SpacePOP, With All-New Promotional Partnerships
BEVERLY HILLS, CA–(Marketwired – July 11, 2016)
Following the successful June 20th launch of SpacePOP with YouTube achieving 2.3 million views to date, Genius Brands International, Inc. (“GBI”) (OTCQB: GNUS), the global brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, continues to broaden the awareness of the music-driven tween brand through major promotional partnerships with Six Flags, Dippin’ Dots and Camplified.
“The appeal of SpacePOP has fueled these strategic promotional partnerships, providing a tremendous opportunity to expose our brand on a national scale,” said Stone Newman, President of Global Consumer Products & Marketing, GBI. “With Six Flags, Dippin’ Dots and Camplified joining the SpacePOP team, we are able to offer our audience unique opportunities to engage with the brand, and we look forward to working with our partners to build SpacePOP into THE coolest craze for tween girls.”
The national partnership with Six Flags features SpacePOP programming across the award-winning Six Flags Media Networks reaching family guests this summer at participating theme parks locations. The original content includes music videos that will entertain guests while waiting in ride lines as well as music on the Six Flags radio network played throughout the parks.
“With this partnership, we are excited to be part of the SpacePOP brand launch and offer our guests this new entertaining content while they enjoy their visit to our parks this summer,” said Pete Dimitrakopoulos, director of corporate alliances for Six Flags. “The program demonstrates how our media networks can be tailored for a specific demographic and we look forward to the music and videos entertaining guests and driving fan engagement for this new brand.”
GBI has partnered with Dippin’ Dots, the ice cream retailer with over 100 locations nationwide, for the creation of a themed 4th quarter promotion for SpacePOP. The promotion will include a sweepstakes with a grand prize, ecommerce gifts and SpacePOP branded merchandise giveaways at all locations. Additionally during the course of the promotion, five of the bestselling Dippin’ Dots flavors will be named after the princesses in SpacePOP. The SpacePOP promotion will be supported by marketing campaigns, including paid digital media and social media support.
“Dippin’ Dots is thrilled to partner with Genius Brands on the introduction of SpacePOP and believes the association is an ideal fit for both brands,” said Dana Knudsen, Director of Marketing for Dippin Dots. “Our respective marketing teams have generated a number of exciting components that will make this a truly distinct and exceptional national year-end promotion.”
Camplified is creating an interactive, multifaceted SpacePOP experience, geared to tween girls, at 50 camp locations across the U.S.
“For the past 15 years, Camplified has had the opportunity to utilize our promotional partnerships with a variety of brands to generate massive outreach to tween and teen girls,” said Aimee Berger Founder/President, Camplified. “When Stone and the Genius Brands team introduced us to their new brand SpacePOP, we knew it would be the perfect fit for our campers, and we are so excited to incorporate the interactive SpacePOP experience on all Camplified tour dates this summer.”
GBI has forged new paths in the children’s media space by utilizing YouTube as its distribution path for SpacePOP, which launched exclusively on the YouTube SpacePOP Channel.
SpacePOP is comprised of over 100 serialized adventures featuring original music woven into a narrative that follows five teenage princesses who disguise themselves as musicians and form a band while they secretly plot to vanquish an evil Empress who is seeking to enslave the galaxy. SpacePOP offers a colorful blend of music, fashion, beauty, friendship and intergalactic adventures resulting in an engaging lifestyle brand.
Following the premiere of the first six videos on YouTube, two new SpacePOP videos are being released each week on YouTube, as well as across other digital platforms, including Toon Goggles, PopJam, BatteryPOP and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music will also be available on iTunes and Spotify.
SpacePOP has a best-in-class development and production team on board, including Emmy Award-nominated Steve Banks (head writer and story editor of Sponge Bob Square Pants) as content writer; Han Lee (Pink Fizz, Bobby Jack) for original character designs; multiple Grammy Award-winning producer and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) and singer songwriter spouse Stefanie Fair (founding member of RCA’s girl group Wild Orchid with Fergie) for the original SpacePOP theme music; and veteran music producer and composer John Loeffler (Kidz Bop, Pokemon) for original songs.
Gearing up for a fall 2016 retail launch, GBI currently has a roster of licensing partners on board, including Taste Beauty (beauty and bath products), Bare Tree Media (emoticons), Canal Toys (craft and activity kits), Yowie Group, Ltd. (confections), Jaya Apparel (apparel), H.E.R. Accessories (accessories), Sony Pictures Home Entertainment (home entertainment), and Imprint (publishing), part of Macmillan Children’s Publishing Group, who are launching the book series.